Bright, Beautiful, You!

B.B.Y is a full service house located at the heart of NYC in the Diamond District. For 50 years our mission has been to regale our customers with a vast selection of precious diamonds at a competitive price. With over 30 years combined experience we pride ourselves in our exquisite jewelry selection and offer both GIA certified and non-certified diamonds. Our products vary from classic engagement rings, timeless necklaces to elegant bracelets and custom made designs; B.B.Y Diamonds provides a plethora of options to satisfy every heart’s desire. Our Diamond Stud earrings are some of our best sellers and a staple of our business. These make the perfect gift and a bold yet elegant statement. 

Our Philosophy

Our hand selected diamonds are Conflict free and responsibly sourced .We believe that the beauty of a diamond is measured not only in its extraordinary appearance, but also in the care it is treated with.

Our Story

Boaz Ben Yehuda learned the trade from his beloved father, who started off as a diamond polisher at a very young age. Learning to perfect every precious stone, Boaz continued the family metier. Today, three generations later, B.B.Y seeks to uphold the same traditions by supplying its customers with same level of care and professionalism.